"I will never put my name on a product that does not have
in it, the best that is in me."

Words from the founder himself, John Deere.


These are the words of a fine craftsman who understood what quality was.


Unfortunately, he's no longer around to put his name on anything. Now
it's a corporate legal team, and the name is no longer a name, but a
trademark. And quality takes a backseat to Shareholder Value
Added (SVA), which is roughly a measurement of profit vs. cost. They
have gotten away from the core values that were originally in place.

It's not unusual. It's corporate Amerika, and now corporate Earth. The
corporations are the new lifeforms, and we are just the cells that make
it go. Money is the new lifeblood. They eat and shit and reproduce like
ravenous amoebas, feral and intense.

What room is there for the lone craftsman?